Map GRS for Teams

One yes moves a whole group.

Paid ads buy one family at a time. B2B moves a whole group.

GRS should build a dedicated B2B sales engine, GRS for Teams, that sells group experiences to organisations instead of tickets to individuals. Because the monthly cost stays flat, GRS can test several segments and offers in parallel. A message that fails costs a week, not a campaign.

Paid ads to individualsB2B outreach to organisations
Monthly costVariable, rises with competitionFixed: tools, data and team time
Who decidesOne family, one bookingOne decision maker, a whole group
What we learnWhich ad got clicksWhich segment, offer and message gets meetings
Repeat valueLow, families visit once a yearHigh, organisations book every year

Paid social and search costs keep rising as platforms change their algorithms, and every rupee spent there buys one family at a time. GRS already has the hardest part: four distinct attractions in one location on KRS Road, on the route most tourists take to Brindavan Gardens. It does not yet have a packaged group offer and a team whose only job is to sell it.

Six segments. Six different people who sign.

We test all six in the first 60 days, then double down on the two that book fastest.

Three states first. Two through colleges and tour operators.

Tamil Nadu, Karnataka and Andhra Pradesh hold 902 million tourist visits a year and 76.8 lakh college students. Each state reaches Mysuru differently, so the pitch changes with it.

First: priority stateThrough colleges and tour operators

Tourist flow and the student base point to the same three states first. Kerala and Telangana are better approached through colleges and tour operators than through walk-in tourism.

Sources
  • Domestic tourist visits 2024: RBI Handbook of Statistics on Indian States 2024-25, Table 13
  • Students: Ministry of Education, AISHE 2021-22 enrolment by state (provisional)
  • Map outlines: @svg-maps/india, licensed CC BY 4.0

The offer comes first. Then the words.

Outreach is only as strong as the offer behind it. A great email with a vague offer gets polite replies and no bookings.

Before a single message goes out, we sit with the GRS team and build the offer together: what each segment gets, the per-head price, the minimum group size and the reason to book now.

That offer is what turns “nice place” into “let’s block a date”. It deserves its own working session, so we have kept it out of this document on purpose.

Words we use

  • Team experience day
  • Group fun experience
  • Learning outing
  • Campus fest day
  • Celebration venue

We never call GRS a picnic spot. A picnic sounds cheap and unplanned, and the language sets the price perception before the conversation even starts.

Every step narrows to one goal: a meeting with the person who signs.

  1. Offer creation

    1What each group gets, price, and why book now

  2. ICP

    2Six segments, five states, and the person who signs

  3. Understanding

    3Research each account: size, season, last outing

  4. Outreach

    4Email plus LinkedIn, five touches in 21 days

  5. Follow-up

    5Every reply within 2 hours; “not now” goes to nurture

  6. Meeting booked

    6With the decision maker, then a site visit at GRS

Each week, what wins meetings sharpens the offer and the ICP.

Each week, what wins meetings sharpens the offer and the ICP, so the engine gets sharper every month.

Five touches over 21 days. One job and one ask each.

Email carries the message. LinkedIn, from Ashwin’s own profile, shows the decision maker that a real director is reaching out, not a brand.

Day 1
Email

Introduce GRS group experiences with one line tied to their organisation, and ask if a team day is on their calendar

Day 3
LinkedIn

Connection request from Ashwin, no pitch

Day 7
Email

Share proof: a 30-second reel of a recent group day and what the organiser said

Day 12
LinkedIn message

Invite their team lead or committee for a site visit

Day 21
Email

A short, polite close: “Should I check back before your next offsite season?”

Every sequence is written for its segment. An HR head, a principal and a tour operator never receive the same message.

The groundwork stays light

  • Separate warmed-up sending domains, so the main GRS domain is never at risk
  • Verified contact lists built from Sales Navigator
  • One shared sheet where every reply and meeting is logged

Follow-up rules

  • Every reply gets a response within 2 working hours
  • A “not now” moves to a monthly nurture list, never dropped
  • A “wrong person” reply is always asked for the right name

The first 90 days: build, launch and test, double down.

November to March is peak season for corporate offsites and school tours, so the first sequences should be live within three weeks.

Weeks 1 to 3

Build

Offer agreed, contact lists ready, domains warmed up, sequences written.

Weeks 4 to 8

Launch and test

Corporates and schools first, then colleges and travel trade. Two messages tested per segment.

Weeks 9 to 12

Double down

Effort moves to the two segments that book fastest. First repeat and annual conversations.

What we measure, every week

Replies and positive replies, by segment

Meetings booked with decision makers

Site visits completed

Group bookings signed and average group size

Cost per meeting, compared with what paid ads cost for the same visitors

A 60-minute working session to shape the offer.

With Ashwin and the GRS sales lead. Once the offer is locked, the engine can start warming up the same week.