Map Prepared by Sugar Salt Media, Oct 26, 2026 @SSM

One system. Three stages.

The paid media plan for GRS Fantasy Park and GRS UpDown. ₹1 lakh a month for the park, following the season. UpDown has its own scope and budget.

Awareness₹40,000

Put GRS on the Mysuru trip list

Meta Reels Shorts and Demand Gen Creator partnership ads
Consideration₹38,000

Get people planning a GRS day

Google non-brand search Meta engaged audiences
Conversion₹17,000

Booked tickets and group enquiries

Google brand search Meta retargeting Click-to-WhatsApp
Testing ₹5,000New audiences and offers, on any channel.
By channel Google search ₹30,000 YouTube ₹14,000 Meta ₹51,000 Testing ₹5,000

Because every ticket is sold on GRS’s own booking platform, we can track the full path from first ad to booking, so most of the money goes into building and shaping demand rather than chasing people who already decided. An AI layer watches the accounts daily while a person approves every change.

Why three stages

People hear about a park, plan the day, then book. Each stage feeds the next.

Why awareness and consideration lead

GRS sells only through its own website, so there is no reseller to beat at the booking step. The real work is getting GRS into the Mysuru plan in the first place.

Why conversion stays small but funded

GRS already ranks first for its own name, and retargeting pools are only as big as awareness makes them. ₹17,000 is enough to close what the upper stages create.

Five reasons to start now.

90,500Demand exists

About 90,500 monthly searches for “grs water park mysore” and 49,500 to 90,500 for “places to visit in mysore”.

39.35 lakhLarge, nearby visitor pool

39.35 lakh Mysuru Palace visitors a year; about 70% from Karnataka, 25 to 30% from other southern states.

6,600 to 1,300Seasonal demand

“water park in mysore” peaks at 6,600 searches in April and drops to 1,300 in July and August.

From ₹599Competition is closer

A new Mysore Water Park sells tickets from ₹599, and Bengaluru parks target “water park near Mysore” searches.

One-offsAds run as one-offs today

Dasara, combos and corporate outings run separately, so it is hard to see what drives bookings.

Tap a tile to read more.

Where Mysuru’s tourists come from

Karnataka 70%Other southern states 25 to 30%

One message, three rules.

GRS is the full day that completes every Mysuru trip.

Water, rides, snow and UpDown, 15 minutes from the city.

Never “picnic spot” or “cheapest”.
Why

Both set a low price in the visitor’s mind.

Never name a competitor.
Why

Legal and ASCI risk, and it promotes their name.

Always “book on the official GRS site”.
Why

GRS’s own booking platform keeps the full margin and the customer data.

Proof to use in ads

4.7★ from 31,561 Google reviews Snow Park 4.5★ from 21,786 reviews Four attractions in one place: water park, dry rides, Snow Park, UpDown 15 minutes from Mysuru city Dasara carnival and new rides

Four channels, each with a job.

Pick a channel to see its campaigns, its budget and the reason behind each choice.

Three channels wait.

Performance Max and Display
Not now

Needs steady booking data first; review in month 3.

Email
Not now

No opted-in list yet; start collecting at booking.

LinkedIn Ads
No

Clicks cost too much for ticket values; corporates are won through GRS for Teams outreach.

The budget follows the season.

Same ₹12 lakh a year as a flat ₹1 lakh a month, but spent when demand is highest (April searches are five times July’s).

Within the season, the stage mix moves too

Build-up months (Feb, Sep)

Awareness rises to about half the budget, so people know about GRS before they plan.

Peak months (Mar to May, Oct to Dec)

The split above holds, as retargeting pools fill.

Monsoon (Jun to Aug)

More of the budget goes to WhatsApp group enquiries.

GRS UpDown has its own scope and budget.

Google Ads for the attraction beside GRS Fantasy Park. Budget to agree with GRS, separate from the park’s ₹1 lakh.

Proof to use in ads

4.9★ from 13,000+ Google reviews 8 lakh+ visitors Most Innovative Attraction award A 45 minute to 1 hour visit, right beside GRS Fantasy Park

Every booking is tracked before any spend.

Six pieces of setup, plus how we measure awareness. Pick one to see the detail.

AI watches every day. A person approves every change.

  1. Data

    Windsor.ai

    Pulls Google Ads, Meta, GA4 and booking data into one sheet every day.

  2. Analysis

    Claude

    Flags wasted search terms, cost spikes and budget pacing, and sends Ashwin a weekly summary.

  3. Creative

    Claude

    Writes headline variants using language from real Google reviews.

  4. Automation

    n8n

    Runs the daily data pull, sends alerts and runs the rainy-day trigger.

  5. A person approves

    Every change

    AI recommends, and a person approves every change.

₹1 lakh a month is the recommended level.

Park, media spend per month. Production and agency fees are quoted separately.

₹1,00,000a month

    FloorBelow ₹65,000, stages get cut and the funnel stops feeding itself.

    ExtraExtra budget goes mostly to awareness and consideration; conversion grows only as retargeting pools grow.

    ₹1 lakh in. About ₹2.3 to ₹14 lakh back in tickets.

    Directly tracked: about 220 to 1,340 visitors a month, at about ₹1,050 per ticket after GST.

    You spend
    ₹1 lakh
    Rebalance lineunder ₹2.50 back per ₹1 on tracked bookings, after 8 weeks
    ₹2.5 lakh
    Planning target₹3.50 back for every ₹1 on directly tracked bookings, by month 3
    ₹3.5 lakh
    Estimated return
    2.3x14x
    0₹5 lakh₹10 lakh₹15 lakh

    Not countedBookings that start from an awareness ad and arrive later through brand search, a direct visit or a walk-in. They show up through the awareness measures in the tracking section.

    Also trackedA measurable rise in brand searches and “heard from an ad” answers.

    See the math
    ChannelSpendCost per clickBook rateBookings a month
    Google search₹30k₹12 to ₹304 to 8%40 to 200
    Meta Plan and Book₹19k₹6 to ₹201.5 to 3%14 to 95
    WhatsApp groups₹6k₹40 to ₹150 a chat10 to 20%4 to 30 groups
    Reach and YouTube₹40k₹45 to ₹140 per 1,000 viewsBuilds demandMeasured separately
    • Directly tracked: about 220 to 1,340 visitors a month (3 people per booking, 15 per group), or about ₹2.3 to ₹14 lakh in ticket revenue at about ₹1,050 per ticket after GST.
    • These are SSM estimates, replaced with real data from week 3.

    The first 90 days: build, launch, double down.

    Tap a phase to see what GRS sees and the decision.

    Brand search liveDay 7
    Is every booking tracked?
    Cut the weakest third of ads and keywords
    Confirm the February peak budget

    Tracking comes first because nothing can be optimised until bookings are measured. The summer campaign is ready by January because ads need a few weeks to learn before the March peak.

    Measured every week. Stopped by four rules.

    The cost-per-booking cap is set with GRS from its margins in week 1.

    Awareness

    Reach, views to 75%, hook rate

    Consideration

    Plan Your Visit page views, cost per engaged visit

    Conversion

    Bookings, cost per booking, revenue per ₹1 spent

    3 weeks

    above the agreed cap

    Cost per booking stays above the cap.

    Pause

    8 weeks

    under ₹2.50 back per ₹1, tracked

    Under ₹2.50 back per ₹1 on tracked bookings after 8 weeks, with no rise in brand searches: rebalance toward consideration.

    Rebalance

    20%

    hook rate after 3,000 views

    Hook rate is under 20% after 3,000 views.

    Replace the ad

    50 clicks

    and no booking

    A keyword gets 50 clicks and no booking.

    Pause

    Three scopes, three reports.

    Corporate outreach and UpDown ads are different sales motions, so each scope has its own budget, owner and monthly report.

    1, this plan

    GRS Fantasy Park ads

    2, separate

    GRS UpDown ads, with franchise leads

    3, separate

    GRS for Teams outreach

    A 30-minute working session. Brand search live seven days later.

    That is the whole next step.

    We need from GRS

    • Monthly footfall for the last 12 months
    • Share of tickets booked online
    • Ad account and booking-system access
    • Permission to add “How did you hear about us?” and a city field to the booking form
    • One contact for the GRS for Teams desk
    • A separate UpDown budget
    Sources and assumptions

    Sources

    • IAAPI (2025)
    • Wonderla Q4 FY26 results
    • Mysuru Palace Board and Mysuru Hotel Owners’ Association via News Karnataka (2025)
    • Ubersuggest India (Oct 2026)
    • Meta Ad Library (Oct 2026)
    • Google Maps (Oct 2026)
    • GRS and GRS UpDown official sites; District listing
    • upGrowth India cost estimates (Sept 2026)

    Assumptions

    • UpDown visitors, award, offers and franchise range are as listed on grsupdown.com; GRS to confirm.
    • All costs, rates and returns are SSM estimates until GRS data is available.