01
Founders & Business Owners
Business-level terms for revenue, profitability, CAC, LTV, ROAS, ROI, and scaling decisions.
Best for decision-makers who want control over budget, reports, and growth quality.
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Terms Library
Essential marketing terms by role.
Choose the guide based on your responsibility. Each card helps founders, managers, marketing teams, sales teams, and product teams understand the terms that matter before making decisions.
02
Marketing Team
Operational terms for campaigns, creative testing, audience targeting, tracking, and optimization.
Best for teams running ads, content, funnels, analytics, and performance reviews.
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Managers
Review terms for budgets, reporting, funnel efficiency, lead quality, and team alignment.
Best for managers who connect marketing activity with sales movement and business outcomes.
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Sales Team
Terms for lead quality, funnel stages, intent, conversion lag, and follow-up context.
Best for salespeople who want to understand where leads come from and how serious they are.
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Product / Service Team
Terms for user behaviour, page friction, offer clarity, CTAs, testing, and conversion improvement.
Best for teams responsible for the product page, service page, offer, proof, and user experience.
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Use the Right Words
Better vocabulary creates better decisions.
When teams understand the same performance language, reports become clearer, campaigns become sharper, and growth conversations become easier.